{"id":415,"date":"2011-06-01T21:19:16","date_gmt":"2011-06-02T01:19:16","guid":{"rendered":"http:\/\/blog\/?p=89"},"modified":"2012-09-10T09:28:03","modified_gmt":"2012-09-10T13:28:03","slug":"publicite-et-nouveaute","status":"publish","type":"post","link":"https:\/\/become-remarkable.com\/fr\/publicite-et-nouveaute\/","title":{"rendered":"Publicit\u00e9 et nouveaut\u00e9"},"content":{"rendered":"<p>En publicit\u00e9, il est important d\u2019avoir de bons concepts accrocheurs et captivants, et de susciter l\u2019\u00e9motion du consommateur. Malheureusement \u00e7a ne s\u2019arr\u00eate pas l\u00e0, il semble particuli\u00e8rement important d\u2019apporter \u00e0 l\u2019utilisateur ou futur utilisateur de la nouveaut\u00e9. En effet, le caract\u00e8re nouveau d\u2019un produit, sa capacit\u00e9 \u00e0 venir combler un nouveau besoin sont tous deux des aspects importants en prendre en consid\u00e9ration lors du d\u00e9veloppement d\u2019un nouveau produit et nouvelle campagne publicitaire.<\/p>\n<p>On se souviendra de la pr\u00e9sentation de Steve Jobs concernant le lancement de l\u2019ipad en Janvier 2010!<\/p>\n<p>&nbsp;<\/p>\n<p>Ou encore, le lancement de la nouvelle application LinkedIn pour Blackberry, service qui r\u00e9pond aux besoins des professionnels.<\/p>\n<p><a href=\"http:\/\/www.linkedin.com\/blackberry\">http:\/\/www.linkedin.com\/blackberry<\/a><\/p>\n<p>Coca-Cola pr\u00e9sente ici son nouveau produit, le Coca-Cola Z\u00e9ro r\u00e9pondant aux exigences d&rsquo;une soci\u00e9t\u00e9 tourn\u00e9e vers la recherche de la minceur et des produits non caloriques.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En publicit\u00e9, il est important d\u2019avoir de bons concepts accrocheurs et captivants, et de susciter l\u2019\u00e9motion du consommateur. Malheureusement \u00e7a ne s\u2019arr\u00eate pas l\u00e0, il semble particuli\u00e8rement important d\u2019apporter \u00e0 l\u2019utilisateur ou futur utilisateur de la nouveaut\u00e9. En effet, le &hellip; <a href=\"https:\/\/become-remarkable.com\/fr\/publicite-et-nouveaute\/\">Lire la suite <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/become-remarkable.com\/fr\/wp-json\/wp\/v2\/posts\/415\/"}],"collection":[{"href":"https:\/\/become-remarkable.com\/fr\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/become-remarkable.com\/fr\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/become-remarkable.com\/fr\/wp-json\/wp\/v2\/users\/10\/"}],"replies":[{"embeddable":true,"href":"https:\/\/become-remarkable.com\/fr\/wp-json\/wp\/v2\/comments\/?post=415"}],"version-history":[{"count":0,"href":"https:\/\/become-remarkable.com\/fr\/wp-json\/wp\/v2\/posts\/415\/revisions\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/become-remarkable.com\/fr\/wp-json\/wp\/v2\/media\/792\/"}],"wp:attachment":[{"href":"https:\/\/become-remarkable.com\/fr\/wp-json\/wp\/v2\/media\/?parent=415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/become-remarkable.com\/fr\/wp-json\/wp\/v2\/categories\/?post=415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/become-remarkable.com\/fr\/wp-json\/wp\/v2\/tags\/?post=415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}